Life and Times in Tokyo on the one and only Honda Super Cub!
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posted by Robbie in Tokyo @ 7:17 AM
Not on topic here but did you see the Honda Super Cub news release? Honda Launches Super Cub Site TOKYO, Japan, September 26, 2008 - Celebrating 50 years of Super Cub production and its contribution to mobility worldwide, Honda has launched the Super Cub site featuring the philosophy, detailed history, and current facts of the little motorcycle that made Honda what it is today. Special Site: http://world.honda.com/SuperCub/ See "Super Cub 50th Anniversary," Honda's new global ad, on the Super Cub special site, or visit Honda's Global Ad site.Global Ad Site:http://world.honda.com/message/
Ok, I just went to the site. I Just watched the Ad. I'm not sure I like it. In fact, the more I think about it, the more I'm sure I don't like it. I see the irony they are trying to present, the sarcasm that there is nothing better, but the overall message I get is, 'if we do our job well, better than we're doing now, the Super Cub is finished. It will be replaced.'That's not exactly what I call a brilliant idea for an ad campaign. And I'd wager Soichiro wouldn't care for it either. If they want to try harder, how about making a better Super Cub, not replacing it. Better as in, not shoddy. As in, stainless steel screws on the Yamaha copied exhaust on the new model. I took some pics of a new '08 model on the way to work. The screws are already rusty. My cub sits outside. Always. In any weather, except extreme wind and rain from typhoons. I want to get on it and go. I do. It's not rusted. It has almost 17,000kms on it. Hard kms, too. No rust. 2004 model. No rust. 2008 model, less than 500kms, less than 6 months old, rust. Honda, make a better Super Cub, and a better ad while you're at it. That's my take FWIW. -robbie
And another thing. (he growled), why doesn't the special site ad start on the first kick? What's with that? Mine always does. The point of the Super Cub, which whoever did this campaign seems to not understand, is the Cub is dependable. It shouldn't be seen as not starting on the first kick, when in reality it usually does. And what is this whole 'continues to evolve' nonsense? The beauty and the popularity of the bike is its non evolution for cripes sake. Otherwise, get a Wave. Hmmm. (scratching my head) I'm convinced Honda is suffering from being stuck on stupid. Their management team, at least on the Global side, is interested in profits over quality. Not understanding that quality ensures profits. Oh, well. Just means our bikes are that much more rare.
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3 Comments:
Not on topic here but did you see the Honda Super Cub news release?
Honda Launches Super Cub Site
TOKYO, Japan, September 26, 2008 - Celebrating 50 years of Super Cub production and its contribution to mobility worldwide, Honda has launched the Super Cub site featuring the philosophy, detailed history, and current facts of the little motorcycle that made Honda what it is today.
Special Site: http://world.honda.com/SuperCub/
See "Super Cub 50th Anniversary," Honda's new global ad, on the Super Cub special site, or visit Honda's Global Ad site.
Global Ad Site:
http://world.honda.com/message/
Ok, I just went to the site.
I Just watched the Ad. I'm not sure I like it. In fact, the more I think about it, the more I'm sure I don't like it.
I see the irony they are trying to present, the sarcasm that there is nothing better, but the overall message I get is, 'if we do our job well, better than we're doing now, the Super Cub is finished. It will be replaced.'
That's not exactly what I call a brilliant idea for an ad campaign. And I'd wager Soichiro wouldn't care for it either.
If they want to try harder, how about making a better Super Cub, not replacing it. Better as in, not shoddy. As in, stainless steel screws on the Yamaha copied exhaust on the new model. I took some pics of a new '08 model on the way to work. The screws are already rusty. My cub sits outside. Always. In any weather, except extreme wind and rain from typhoons. I want to get on it and go. I do. It's not rusted. It has almost 17,000kms on it. Hard kms, too. No rust. 2004 model. No rust. 2008 model, less than 500kms, less than 6 months old, rust.
Honda, make a better Super Cub, and a better ad while you're at it.
That's my take FWIW.
-robbie
And another thing. (he growled), why doesn't the special site ad start on the first kick? What's with that? Mine always does.
The point of the Super Cub, which whoever did this campaign seems to not understand, is the Cub is dependable. It shouldn't be seen as not starting on the first kick, when in reality it usually does. And what is this whole 'continues to evolve' nonsense? The beauty and the popularity of the bike is its non evolution for cripes sake. Otherwise, get a Wave.
Hmmm. (scratching my head) I'm convinced Honda is suffering from being stuck on stupid. Their management team, at least on the Global side, is interested in profits over quality. Not understanding that quality ensures profits. Oh, well. Just means our bikes are that much more rare.
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